ON HEAD-TO-HEAD PREMIERE NIGHT TELEMUNDO’S “SIN SENOS SI HAY PARAISO” ECLIPSES UNIVISION DRIVING NETWORK TO 8-11P PRIME WIN AMONG ADULTS 18-49 & 18-34
Last Night’s Premiere of “Sin Senos Si Hay Paraiso” Nearly Doubles Univision’s Premiere of “La Bella y Las Bestias” at 9pm Among Adults 18-34
The Premiere of “Sin Senos Si Hay Paraiso” Also Outperformed ABC, CBS and FOX at 9pm Among Adults 18-49 and 18-34
For the Third Consecutive Season Premiere, “Sin Senos Si Hay Paraiso” Ranks as the #1 Most Socially Engaged Show Among All Hispanic Networks
Fueled by last night’s premiere of “Sin Senos Si Hay Paraiso,” Telemundo ranked as the #1 Spanish-language network during 8pm-11pm prime among adults 18-49 and 18-34. The highly-anticipated returning series delivered 1,688,000 total viewers, 899,000 adults 18-49 and 446,000 adults 18-34, according to Nielsen. The 9pm debut of the series outperformed Univision’s premiere of “La Bella y Las Bestias” by +54% among adults 18-49 and +90% among adults 18-34. “Sin Senos Si Hay Paraiso” also outperformed ABC, CBS and FOX at 9pm, among those two demos. With the current lineup of original programming, which also includes “Mi Familia Perfecta” at 8pm and Super Series™ “El Señor de los Cielos” at 10pm, Telemundo ranked as the #1 Spanish-language broadcast network during 8pm-11pm prime, outperforming Univision by +26% among adults 18-49 (805,000 vs. 641,000) and +38% among adults 18-34 (374,000 vs. 271,000).
Telemundo also ranked as the #1 broadcast network at 9pm, regardless of language in Miami and Houston among adults 18-49. In addition, it also ranked as the #1 Spanish-language network at 9pm in Los Angeles, New York, San Francisco, Orlando, Philadelphia, Tampa, Boston, and Atlanta among total viewers and adults 18-49.
For the third consecutive season, “Sin Senos Si Hay Paraiso” ranked as the #1 most social show on premiere day. Last night’s premiere ranked #3 against all broadcast networks behind “America’s Got Talent” and “The Late Show with James Corden” generating 1,700,000 global actions across all social platforms (Facebook, Instagram and Twitter), and 6,700,000 global native views on Facebook.
“Sin Senos Si Hay Paraiso” is produced by FoxTelecolombia for Telemundo.
Source: Nielsen NPM, Live+SD, 6/12/18. Local: NSI, Live+SD, 6/12/18. Rank based on A18-49 impressions for 9-10pm ET/PT & 8-9pm CT/MT among TEL, UNI, UMA, NBC, ABC, CBS & FOX. Shareablee, Global Audiences, Nielsen Social Content Ratings, June 13, 2018.