THE NATIONAL STEINBECK CENTER RECEIVES THE SUPPORT OF A-LIST HOLLYWOOD STAR JOSH BROLIN
SALINAS, CA – Today, Tuesday, April 14th, the National Steinbeck Center in Salinas received the support of A-List Hollywood star Josh Brolin by being a part of their social media fundraising campaign #SteinbeckFromHome.
Since the National Steinbeck Center is presently closed to the public, the Center is asking John Steinbeck fans if they can post a brief video through their own social media channels reading their favorite passage from one of Steinbeck’s works, tagging the National Steinbeck Center and inviting their social media followers through their video to support the Center’s fundraising efforts by going to the website steinbeck.org and making a donation.
Mr. Brolin, renowned star of worldwide blockbuster films such as Marvel’s “The Avengers”, “Deadpool 2” and “The Goonies”, posted an Instagram video to his more than 3 million followers inviting them to support the National Steinbeck Center’s #SteinbeckFromHome fundraising campaign while reading from the first chapter of Steinbeck’s classic novel “Cannery Row”. In his video he also mentions the fondness he has for the author and also for the National Steinbeck Center as an institution, that’s why he has visited it on several occasions (please see photo attached).
The #SteinbeckFromHome social media fundraising campaign is helping the National Steinbeck Center continue to be true to their mission of “Building community and celebrating creativity, inspired by the words of John Steinbeck”, especially in these challenging times, in order to further serve Monterey County and beyond by making their educational resources reach even more teachers, educators and families with school children at home. This has been possible by creating a website which features interactive lesson plans, that range from writing activities to art projects: https://www.steinbeck.org/nsc-educational-resources/
Additionally, the National Steinbeck Center created a YouTube channel that features new videos by the Center’s archivist, Lisa Josephs, with the dual purpose of providing online support for their interactive lesson plans, and also informing the public of their museum’s offerings, as they’ve been actively participating with international museum organizations to be part of the global initiatives to keep museums top of mind, which include the #MuseumFromHome campaign: https://www.youtube.com/channel/UCVMXv3fCw2ywxqSmRaI1LpA
This YouTube channel also supports the National Steinbeck Center’s Virtual Museum Tour, which they’ve been promoting through social media, and has been picked up and shared on other community organization’s social media channels that promote commerce and consumer interactions, including the Salinas City Center: https://www.steinbeck.org/visit/virtual-tour/
The National Steinbeck Center’s online and virtual offerings will continue to expand as they continue to add more elements to their community outreach campaign as we face the challenge of the COVID-19 pandemic. As John Steinbeck said, “The free exploring mind of the individual human is the most valuable thing in the world” and they are focusing their efforts on providing the tools to facilitate this exploration.
About the National Steinbeck Center: The National Steinbeck Center is a museum and 501(c)3 nonprofit organization in Salinas, CA that honors Nobel Prize-winning author John Steinbeck. The National Steinbeck Center houses a variety of artifacts, first edition Steinbeck books, newspapers, and interviews pertaining to John Steinbeck in its archives. In addition, the National Steinbeck Center holds a variety of educational and public programs throughout the year, which aim to expand the public’s knowledge about John Steinbeck and the themes he explored in his books.