Meet the first 100 Black creators and music artists joining the TikTok for Black Creatives program

TikTok announced today the 100 Black creators and emerging music artists who will be joining their three month creator incubator program, TikTok for Black Creatives. These talented individuals are creating unique, thoughtful videos spanning a wide range of content categories, including Arts, Entertainment, Music, Education, Food, and Beauty and Fashion, and Sports and Fitness. Creators like music artists @keshawntheking and  @gracevictoriamusic, animation artists @recokh and @marcstrongedits, creative cake baker @thesweetimpact, self-love and wellness coach @livenaturallylove, multidisciplinary artist @branmovay, and 90+ more.

“Discovering and amplifying Black voices and storytellers is the foundation MACRO was built on,” said MACRO’s Founder & CEO Charles D. King and Chief Brand Officer Stacey Walker King in a joint statement. “When we saw this opportunity to partner with TikTok and not only find these new artists but provide education and resources to help them grow their careers, we couldn’t wait to be a part of it.”

The program kicks off today with a full day of educational programming, including a keynote presentation from actress, producer and entrepreneuer, Gabrielle Union. The session, “Manifestation | Envision Your Future,” will teach participants the importance of setting their vision and intentions, creating goals, and knowing their worth. Throughout the next three months, participants will join the TikTok team — along with some of the biggest, most successful Black business leaders, entrepreneurs and celebrities — at motivational town halls, community-building forums and educational events.

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