NEW ARTS FESTIVAL LIGHTS UP DOWNTOWN SANTA CRUZ

INTRODUCING FREQUENCY, SEPTEMBER 16–19, 2021

SANTA CRUZ, CA — The Santa Cruz Museum of Art & History (MAH) announced the lineup for Frequency, a new biennial festival of light, sound, and digital culture, which will run September 16 through September 19, 2021. The mostly free event will activate the museum, neighboring gardens and plazas in downtown Santa Cruz with installations of site-responsive work, live performances, interactive technologies, and immersive experiences.

From laser domes and videogames to kinetic sculptures and experimental animations, the festival is designed to illuminate the connections between community and time-based media art. “Frequency supports our museum’s commitment to producing programs that extend beyond our walls and enhance the cultural vibrancy of Santa Cruz County,” said Robb Woulfe, executive director of the MAH. “By showcasing local artists alongside national and international talent, we inspire, cross-pollinate, and increase exposure to our own thriving creative community. This 4-night spectacle promises plenty of eye and ear candy for the whole family to experience.”

Frequency runs from 5:00 pm to 10:00 pm each of the four nights and features dazzling, innovative artworks by an eclectic mix of artists and technologists, including: Ocean of Light: Submergence and Orbital Phasing by Squidsoup (U.K.); SILVER LINING by Sujin Lim (South Korea); Poems of Positivity by Orlosky Studio (Richmond, VA); Quilt City by Office Kovacs (Los Angeles, CA), Entanglement by The Magic Makers (Santa Cruz, CA); Zoom Meeting by Visual Endeavors, Inc. (Santa Cruz, CA); Quantum Elders’ Consciousness Vaccine by Karlton Hester (Santa Cruz, CA); The Trellis Project by M. James Baker (Santa Cruz, CA); CUBISM 2: Baroque Edition by Patrick Stefaniak (Santa Cruz, CA); Lite Sprites by David Crellin (Santa Cruz, CA); and The Choose Your Own Adventure Show by Stellaria Creative Company (Santa Cruz, CA). Art revelers can also enjoy a variety of pop-up performances, artist talks, workshops, and late-night experiments.

While all outdoor attractions at Frequency can be visited for no cost, there is a small entrance fee to the MAH, where some indoor festival artworks and programs will be hosted. Admission to the museum is $10 adults, $5 children (12 and under), and free for MAH members.

Presented by the MAH, Frequency is made possible with generous support from the National Endowment for the Arts. More information on Frequency installations and artists follows. For the most up-to-date information and schedule, please visit: santacruzmah.org/frequency.