Following enormous success across Australia, New Zealand, Mainland China, and Hong Kong, Ones To Watch, Live Nation’s global artist discovery platform, is launching in Singapore.
The Ones To Watch Singapore program is designed to showcase the talent of Southeast Asian emerging local artists. The platform serves as a leading destination for musicians to connect with fans and kickstart their professional careers with the support of Live Nation’s global network.
First launched in the United States in 2017, Ones To Watch is dedicated to introducing new artists and their music to fans globally. The platform includes exclusive interviews, playlists, live performances, and other creative music content. Ones To Watch has played an important role in kick starting the careers of a number of global superstars, including Halsey, Dua Lipa, LANY, and Yungblud.
KwangHwa Ngiam, Managing Director of Live Nation Singapore, commented: “The launch of Ones To Watch Singapore will play a vital role in launching world-class Singaporean talent onto an international stage. The program provides these emerging artists the opportunity to connect with music fans and leverage Live Nation’s global network to develop their professional careers within the music industry.”
Ones To Watch Singapore will kick off with a live showcase event on 26 September 2022 at SCAPE, with performances from emerging Southeast Asian talent SOPH T. (Singapore), J.M3 (Singapore)and MUZZA (Malaysia).
The performance will take place at the ALL THAT MATTERS– a conference by day and a booming music festival by night. Asia’s premiere ‘Business 2 Business 2 Fan’ event, the conference is a gateway to the Asian sports, media and entertainment industry.
The three featured Ones To Watch artists will perform on the collaboration stage in Singapore to an audience of local music lovers and music industry executives in a ground-breaking opportunity to showcase their exceptional talent.
The program will continue to work with up-and-coming talents to encourage career growth and fan connection.