On Sunday night, multi-platinum selling global superstar Myke Towers kicked off the U.S. leg of his La Vida Es Una Tour with a sold out show at Chicago’s iconic Rosemont Theatre. The tour features new production and the show included performances of Towers’ biggest hits and songs from his latest album LA VIDA ES UNA. Produced by Live Nation, the U.S leg of the tour will also make stops across the U.S. in Los Angeles, CA; Houston, TX; Atlanta, GA; and more before wrapping up in Miami, FL, on Sunday, November 26th. Myke was also recently announced as the headliner for Puerto Rico’s Motherland Festival on November 18th. Tickets available HERE.
Towers embarked on the tour fresh off an action packed week in Miami where he was part of Billboard Latin Music Week’s lineup on the “Deja Tu Huella” Panel and headlined Billboard and Cheetos closing Block Party event in Wynwood. Myke also hit the stage at the 2023 Latin Billboard Music Awards with a triple performance which included his global hit “Lala”, “Borracho y Loco”with Yandel and joined Sky Rompiendo and Feid for their hit “El Cielo”. The hitmaking artist delivered three of the biggest moments of the night.
Earlier this year, Myke released his fourth studio album, LA VIDA ES UNA, reintroducing himself in a new era, taking his listeners on a sonic journey through globalized music that includes Alt-pop, afrobeat, and reggae. The album features the hit song “LALA” which recently had a cultural and global impact, skyrocketing to number 1 on Spotify’s Top 50 Global chart. The track has amassed over 562 million streams combined, has generated millions of creations on TikTok and has hit #1 in Spain, Chile, Bolivia, Colombia, Costa Rica, Guatemala, Nicaragua, Venezuela, Ecuador, Paraguay, Peru, Honduras and El Salvador. Listen to the album here.
TOUR DATES:
| Tue Oct 10 | Denver, CO | Fillmore Auditorium |
| Wed Oct 11 | Salt Lake City, UT | The Complex |
| Fri Oct 13 | Los Angeles, CA | YouTube Theater |
| Sat Oct 14 | Las Vegas, NV | The Chelsea at The Cosmopolitan |
| Sun Oct 15 | San Jose, CA | SAP Center |
| Thu Oct 19 | Phoenix, AZ | Arizona Financial Theatre |
| Fri Oct 20 | San Diego, CA | Cal Coast Credit Union Open Air Theatre |
| Thu Oct 26 | Sugar Land, TX | Smart Financial at Sugar Land |
| Fri Oct 27 | San Antonio, TX | Freeman Coliseum |
| Sat Oct 28 | El Paso, TX | El Paso County Coliseum |
| Sun Oct 29 | Irving, TX | The Pavillion at Toyota Music Factory |
| Thu Nov 09 | Boston, MA | MGM Music Hall |
| Fri Nov 10 | New York, NY | United Palace |
| Sat Nov 11 | Philadelphia, PA | The Met Philadelphia |
| Sun Nov 12 | Washington DC | The Theater at MGM National Harbor |
| Tue Nov 14 | Wallingford, CT | Toyota Oakdale Theatre |
| Fri Nov 17 | Charlotte, NC | Ovens Auditorium |
| Sun Nov 19 | Atlanta, GA | Coca-Cola Roxy |
| Sat Nov 25 | Orlando, FL | Amway Center |
| Sun Nov 26 | Miami, FL | Kaseya Center |
About Myke Towers
Four-time Latin GRAMMY® Award-nominated rapper and singer, Myke Towers, has grown into one of Puerto Rico’s top lyricists, melding streetwise storytelling and massive pop hooks into a career filled with chart-topping anthems. Myke released his first project ‘El Final del Principio’ in 2016; an impressively mature record of autobiographical lyrics and boom-bap beats that invoked classic rap. Three years later, his efforts led him to collaborate with Farruko on the hit single “Si Se Da,” reuniting the following year for the viral remix of “La Playa,” which also featured a verse from Maluma.
In 2020 Towers released ‘Easy Money Baby’, an LP that expanded his sonic palette even further with blasts of reggaetón, dancehall, and baile funk on hits like “Diosa” and “Girl.” The album debuted at number #1 on the Top Latin Album chart and has garnered over a billion streams combined. That same year, collaborations with Bad Bunny, Nicky Jam, Camila Cabello, Becky G and Anitta cemented him as one of the leading names in mainstream reggaetón, though his heart yearned for a return to his rap roots. ‘LYKE MIKE’arrived in 2021, loaded with introspective bars and throbbing trap and drill beats. Cuts like “Mírenme Ahora” and “Pin Pin” showcased Towers at the top of his songwriting game, remaining true to his artistic vision and complex narratives without relying on catchy pop choruses.
With his fourth studio album released in March, LA VIDA ES UNA, Myke reintroduced himself in a new era, taking his listeners on a sonic journey through globalized music that includes Alt-pop, afrobeat, and reggae. The album features the hit singles “MI DROGA”, which Myke performed at the 2023 Latin American Music Awards, and “ULALA” featuring Daddy Yankee, which hit #1 on the Latin Airplay charts. The new record sources fresh global sounds including Afrobeats and electropop, perfected in the studio with the help of elite producers such as Tainy and Russivn. The album received great praise by The New York Times, Rolling Stone, Variety, People Mag and more.
The album’s hit song “LALA” is having a cultural and global impact, skyrocketing to number 1 on Spotify’s Top 50 Global chart. The track has amassed over 562 million streams combined, has generated millions of creations on TikTok, and has hit #1 in Spain, Chile, Bolivia, Colombia, Costa Rica, Guatemala, Nicaragua, Venezuela, Ecuador, Paraguay, Peru, Honduras and El Salvador.
latino-edge.com 